I just finished working on this beautiful project for Audi, again at Passion Pictures !

In “Unboxed”, a 2D animated character unfolds a carboard box to reveal Audi’s new model, the Q5.

The difficulty on this job was of course to make the cardboard look as real as it gets, by adding as much small-scaled details we could.

This marks the first time I’ve worked under 1st Avenue Machine’s direction, and I truly hope it won’t be the last !

Enjoy on Vimeo.

Client: Audi
Product: Audi Q5
Agency: BBH
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Maja Fernqvist, Joakim Saul
Producer: Olly Chapman
Music: “The Car Song” Woody Guthrie
Production Co: Co-produced by Passion Pictures + 1st Ave Machine
Co-directors: Aaron Duffy (1st Ave), Russell Brooke (Passion)
Creative Director: Arvind Palep, (1st Ave)
Producer: Belinda Blacklock, Anna Lord
Exec Producer: Serge Patzak (1st Ave), Michael Adamo (Passion)

CG Artists : Harry Bardak, Stuart Hall, Guillaume Cassuto, Claire Michaud, Quentin Vien, Tommy Anderson, Ian Brown, Chris Dawson, Julian Hodges